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Research papers

ZOOM! Creating new interactive media platforms for children

This paper examines how WGBH and Applied Research and Consulting LLC conducted collaborative research that identified strategies for transforming ZOOM, a highly successful 1970s children's educational television show, into one of the most exciting...

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Authors: Kate Taylor, Michael Cohen, Pat Tobin, Pamela Laws
September 23, 2001
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Citation

Taylor, Cohen, Tobin and Laws (2001a, September 23). ZOOM! Creating new interactive media platforms for children . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/zoom-creating-new-interactive-media-platforms-for-children-